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My friends laugh at me all the time because I am now speaking at events all over the place – from local networking events to larger conferences, I’m lucky to have the opportunity to share what I know and to share the LKE brand. The reason they laugh at me is because they know how much I feared it. Read More

Most of us are looking for interesting people to follow on Twitter, but a lot of the time we aren’t actively thinking about finding people to follow. Here’s a great tip for you bloggers that requires no trickery, no gimmick, no plugin, and minimal effort on your part. Read More

As retail businesses take advantage of mobile transactions, so, too, can the thieves. Industry Insights' columnist Evan Schuman explains what to look out for. Read More

Everything I know I learned by working hard. Today I'll tell you everything you should know about Internet Marketing, Influency*, and Search Engine Optimization Read More

By Anita Campbell. Social media, as with anything new, is sometimes misunderstood. People either overinflate or underestimate the value and importance of it. And that’s not the only things they get wrong. Often they misunderstand what it takes to incorporate social media into your marketing. Here Read More

The reason so many companies have used free shipping to draw in consumers is that this type of promotion increased the average order by over 4 dollars for over 52 percent of the companies surveyed. Customers are willing to add to their orders to get the shipping discounts since it usually leads to Read More

The 2012 Presidential Election was heated. Now that it's over, what can small businesses learn from the candidates? Here are 3 lessons Read More

We are all aware of people and events going viral over night. We are aware of videos on YouTube getting millions of hits in matter of weeks. (Call me maybe?). And while we are staring in disbelief of their online success there are lessons to be learned from them. Read More

In today’s competitive web world, where there is a constant need to outperform each other, websites need to be effectively optimized and should have all significant features in order to serve their intended purpose. Read More