A brand entails both company name and what the product or service offered represents to customers. Branding is the process of determining, demonstrating and broadening equity in a certain venture. A brand results from customer perception rather than branding programs. Read More
The workplace can be a very stressful place. As hiring manager, you are well aware of that. However, did you know that workplace stress is a major cause of turnover as well? Read More
Hiring a worker for an open position in your company is not an easy task. There are several variables at play and many factors that you must consider before you make a decision. Read More
Every great business should be governed by a set of rules and laws that they follow.

As the owner of your business, you largely create these sets of laws and principles. These may take the form of your customer service promise, your employee code of conduct, and how you as a business owner oper Read More
If you’re like me, you’ve been reading a lot lately about how consumers are increasingly using mobile devices like smartphones and tablets to shop, buy and do just about everything else. But while most attention to the mobility trend focuses on consumers, business-to-business companies aren’t left Read More
Online interviews are a fact of life. But there's still confusion on how to do it. Here's how to use online tools to get the best hires. Read More
When the storm hits, you have a customer service issue to deal with, and business change to attend to. And how you handle the eye of the marketing storm matters Read More
From my experience as a freelance writer and a blogger for almost two years, here are 8 tips to help you establish your own writing business. Read More
What was always going to be the most likely follow-up question to Donald Trump following his challenge to President Obama over his academic transcripts? Read More
Social Media Goals - An Interview With Ric Dragon. Learn from Ric Dragon about Social Media Goals and how to use them. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!