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I have a friend who visits a Panera store nearly every day on his way to work, buys coffee and a muffin, and presents his MyPanera member card at the register. That’s effective customer relationship marketing at work, so I asked why he applied for a Panera card and why he uses it.
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No, you can’t do it all. As good a manager you are, you will not be able to take care of everything at your job. That means it's time to delegate authority. Here are some tips on how to do it. Read More

Having an effective security system for your business is crucial to the overall protection of not only your employees and workplace, but of important and confidential information and documentation that is of value to your company. Read More

I spent the whole weekend watching The Big Bang Theory, I got so hooked up from the second season and I can’t stop, there’s just two seasons left. I don’t know why I like it so much, I’m not a geek, actually I don’t even like Star Wars, Star Trek and most of the comic heroes, but I found this TV sh Read More

A startup begins with a great idea, but all too often, that’s where it ends. Ideas have to be implemented well to get the desired results. Good implementation requires a plan, and a good plan and good operational decisions come from good people. That’s why investors invest in entrepreneurs, rather Read More

If you take online marketing seriously, you understand the importance of social media. Millions of people log in to social accounts on a daily basis to connect with friends and family and to find information. While the majority of businesses have taken note and gotten involved, many still aren’t qu Read More

Although Google has not said anything officially about it…
Google’s disavow link tool proves that negative SEO is real. Read More

How does a successful small business owner suggest your business focus it marketing resources to grow? Read Misty Young's thoughts in today's article and register for Pitney Bowes' NYC small business marketing event on November 13. Read More

Penguin was undoubtedly the Google update heard round the world and the second refresh finally rolled out on October 5th. The original update came out back in April 2012 and had a major impact on the search results with many sites getting whacked for their web spam tactics, many of which had to do Read More