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The Penguin and Panda updates aim at helping websites with genuine and good quality content penalizing low quality content and webspam. Consequentially, the reader gets better search results with quality content. Read More

biNu can turn your low-end mobile phone into a smartphone via an innovative, cloud-based mobile app. The target market is huge: Worldwide. Read More

Every week, I hear from entrepreneurs who want to know how to reach their audience.

I ask them: “Who is your audience?”

You'd be surprised at how many falter at answering this. Read More

If you listen long enough to those in the promotional products industry you'd think logo-stamped pens and key chains were the greatest business invention since sliced bread. But seriously, do you actually look at that pen, mug, or shirt and go all mushy gushy over the business that gave it to you? Read More

Despite being one of the oldest forms of marketing, there are still those who commit errors with their telemarketing campaigns. Read this article to find out the most common mistakes to help you avoid them. Read More

Many of us spend our work week looking forward to the weekend, but some companies do things differently and make employees feel the otherwise. Read More

We are all busy.  We start our days already with too much on our plates.  Turn on the computer, hundreds on emails come in.  Tweets, texts, phone calls all Read More

Effective challenging, effective teaching, effective insight must be done in a context that is relevant and specific to the customer. Absent that, it's arrogance, puffery, and just today's form of the classic sales person's approach, Buy my product. Read More

What did you sell that for really focuses on what the customer is trying to achieve, the problem they are trying to solve, the result they are trying to produce. Thinking back to the old story--customers don't want to buy drills, they have a need to create a hole in a wall and the drill provides th Read More