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By Caron Beesley. For every $1 spent on email marketing in 2011, the estimated return on investment was an astonishing $44.25. But did you know that every email you send to your customers, whether it’s your monthly e-newsletter or a one-to-one email sent to promote your products or services, must c Read More

Most people who start an online business begin with the impression that it should be relatively easy to get people to buy their stuff, but they soon get a rude shock when they realise how competitive it is . Read More

It is important for online marketers to have people following their online activities. The more followers they have, the better. Now the question is “How do I get people to follow me?” or “How do I make people to follow me?”. Read More

If you want to make the most of the photos present on your website, then you should use Instagram with hastags. Now is the perfect time to get started because of the buzz currently surrounding Instagram. Read More

Have you checked your Klout Score lately? If not, now is the time to do it. Influence-measurement platform Klout rolled out major changes to its algorithm on Tuesday.
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Your personal rules of engagement—i.e., how you represent, to what extent you choose to connect with others, and the ways in which you process and respond to the information displayed on your screen—will dictate your fate on LinkedIn Read More

You want to start a business working at home, and you enjoy baking cookies. So, why not start a baking company - from your kitchen - where you sell your cookies for profit? Read More

Changes and advancements in web conferencing are changing the way that today's small businesses operate. Read More

When a franchisor changes it's contract terms-existing franchisees may have issues with the changes. But, what if the changes are for the good of the team? What if the changes end up being great? Read More