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The PR Verdict: “F” (Full Fiasco) for Vatican PR. (And presumably ”A”--Gold Star!--for the Devil and his PR). If trying to portray events as storms in a teacup and a business-as-usual message, then invoking the Devil is bound to confuse.
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Look through your wordpress plugins on your dashboard. Does it still look empty or have too many wordpress plugins that are mainly junk and don't help? Read More

Have you ever thought about writing a book?

For many people, the idea of becoming a published author is overwhelming. Once a writer has gone through the work of writing the book - then she has to figure out how to publish it and sell it. And then there's the cost...

These days, savvy writer Read More

It used to be that I would preach to clients and colleagues about the value of testing and why they should test. Now I see a lot more testing going on and a lot of organizations excited about what optimization can do to improve their marketing results and their bottom line. It’s almost like testing Read More

LinkedIn surprised users this week by updating its company pages with a few features that marketers will find valuable. Taking a page from Facebook, the popular business social network has released new metrics consisting of engagement, follower statistics, and demographics. The site also now offers Read More

Amazon.com has me right where they want me. Most of my Kindle books have been purchased because of Amazon’s posts on Facebook that show up in my News Feed. It’s a perfect combination of “new story!” and “low price!” and “delivered instantly!” that makes me click through every time. What drives me t Read More

How often do you find yourself wrapped up in thoughts about how, and if you are going to make it to the end, the goal, the final destination? To worry about the process will only make your journey longer and harder.

It’s important to know where you want to go in your business and how you will ge Read More

Using Facebook for a B2B (business-to-business) operation can be rather tricky. For one thing, your potential clients may not think to use Facebook for business. For another, they may work for organizations where access to most social media is blocked. So having a Facebook business page for a B2B c Read More

From a traditional high street butchers shop to online shopping, nationwide deliveries, books, videos and media attention, James Whelan Butchers is leading the way Read More