AbhiZopim commented on the following stories on BizSugar
Hi Heather, Thanks for asking. Well, I have seen that some companies use slang from their industry as Keywords, without thinking there are people who don't know these words but are looking for the services or products the company offers. Also, I have seen that some companies think the customer knows the features of the product and only use the model or the name of the product as Keywords, without considering other aspects. For example, one benefit, such as "How to manage your personal money", could be used as a Keyword. Cheers Obed"