CIKMarketing commented on the following stories on BizSugar
Nice article. I really don't enjoy the sales part of our business. Most of the time we ignore it and let the work come to us, but if we are "selling," we do try to follow your tips. Getting ahead of the deal and making yourself the only option are often easier said than done, but if you accomplish one or both, you're likely to land the deal."
Nice article, Susan. I agree you need to be consistent, especially when it comes to something as simple as continuity between a website and newsletter. I also think that Shawn has a point when he says diversifying your brand for various target markets can also help. As long as there is still some kind of common denominator that pulls them back together, I think it can work."
We send out a couple per week. We do ask for reader feedback which includes would you like more/less contact. Our numbers stay fairly strong though, and we're not losing subscribers due to our frequency. I have however, unsubscribed from some newletters because they were too frequent."
I think along with the fast, easy lifestyle people are living these days, sometimes simple manners go out the window. You hit the nail on the head though, saying thank you is simple, and effective. It shows respect and builds trust. We should say it, as you pointed out, to just about everyone in and around our business."
I completely agree Susan. It's not really a mishmash, it's a carefully calculated and selected group of tactics (or ingredients). In baking if you skip steps or add more of one ingredient than is needed, your end product will suffer. Marketing is very similar. I loved your comparison, it's enjoyable to read articles presented in a unique and interesting way. Great job!"