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FrederiqueMurphy commented on the following stories on BizSugar

The Use And Misuse Of Stock Photography In Websites

"Hi Beatrice (and waving at you from the Curragh) I love your post, it is so fresh and funny (because it is true!) This is a topic quite close to my heart as I really do not like the use of stock photos and to be more precise, I do not like the use of stock photos for people. Years ago, I was a management consultant in charge of the communications team and working on a change programme affecting 60k employees; one day, I was reviewing posters (it was a culture programme) and the messages were great, the design and layout were great but and to use your expression, why of why, did the designers use "fake" people for the pics. The reason why I mentioned the number of employees above is that 60k, is a lot of people to choose from ;-) To cut the story short, we did end up using "real employees" and the communication campaign was a real hit, the rapport and connection factors were brilliant. To expand, from pictures and move onto video, there is a chain of DIY stores, over here and they are actually using employees of the month for their in-house posters and even on their TV ads -- I think that is brilliant; and a great win/win, a win for the company as they do not have actor fees and a win for the chosen employees, who surely must be very flattered to be publically recognised for their outstanding work, and it also allows the company to tie in these activities as part of their recognition achievement programme. Also, I was in Orlando, FL, last month for some meetings and we went on a Walt Disney Business Behind the Scenes tour and there were using very similar strategies; all in-house pictures used "cast" only captures (that's how WD wanted to refer to his staff)."
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