FrederiqueMurphy commented on the following stories on BizSugar
Hi Ivan, Thanks for the comment. And, absolutely, I'd even say it without the "may", from experience ;-) It is a total given, and I must have said that at least 50 times in previous blog posts and articles! Within the M3 philosophy, one of the first steps is indeed, as you say observe, and in my words, awareness, as in being aware / conscious of where our mindset is at, and after assessing, decide (as it is always up to us), whether or not we want to change it. As for these 4 business mindset areas, I'd encourage anyone, after the observation stage to definitely move from trick to treat, for massive impact ;-) Happy Halloween, Frederique "
Hi Duncan, Thanks for your comment. Yes and No; yes, some people will take a label and let its meaning influences their behaviours, and No, some people will be able to let go of a "past" label and move forward. However, and, in my opinion, way more importantly than what people thinks is that no one can make us feel anything unless we let them do it. I recently wrote a post (and submitted it onto BizSugar, of course ;-) http://www.bizsugar.com/Self-Development/monday-thought-the-way-you-react-to-anything-in-life-and-in-business-is%E2%80%A6-/) about that. The way we react in entirely in our hands, and it is about shifting the responsibility to ourselves. So, sticking with the analogy used in my article, and sharing one of my stories, while I was labelled many things during my teenhood, as I know many other readers will relate, it was and still is 100% my responsibility to decide on my future and not to let those labels (and negative meanings) impact my life, and thus, the way I run my business. It is always up to us. Frederique"
Thanks for sharing Yonatan! It is a great video and it illustrates many of the 12 points I highlight in the article. I agree with you, it worked -- he conducts his orchestra as himself, which is so important, for each of us, to do the same, and not feel the pressure nor the need to fit into a mould."
Thanks Elaine, for putting this together and spreading the word that Social Media works (wink wink ;-) I tweeted this last week: There is something very powerful about Twitter; while the connections (the tweets, and @ and DM) are virtual, the engagements & interactions are real ;-) #veryspecial And, our meeting was that extra layer, that extra distinction, and we all know the importance of always going that extra mile! I cannot wait for #3!!! "
Thanks Sian, it's a very useful post, whether you are new in business or to double check you are a-OK! I also think, it should be an ongoing education, and it always amazes me that very few cashier agents know how to handle such a query; I've got so many blank look when asking, could I please get a VAT invoice for this purchase? PS, depending on where the readers who are reading this live, they should check as the legal letterhead requirements are not the same, from country to country."
Hi Beatrice (and waving at you from the Curragh) I love your post, it is so fresh and funny (because it is true!) This is a topic quite close to my heart as I really do not like the use of stock photos and to be more precise, I do not like the use of stock photos for people. Years ago, I was a management consultant in charge of the communications team and working on a change programme affecting 60k employees; one day, I was reviewing posters (it was a culture programme) and the messages were great, the design and layout were great but and to use your expression, why of why, did the designers use "fake" people for the pics. The reason why I mentioned the number of employees above is that 60k, is a lot of people to choose from ;-) To cut the story short, we did end up using "real employees" and the communication campaign was a real hit, the rapport and connection factors were brilliant. To expand, from pictures and move onto video, there is a chain of DIY stores, over here and they are actually using employees of the month for their in-house posters and even on their TV ads -- I think that is brilliant; and a great win/win, a win for the company as they do not have actor fees and a win for the chosen employees, who surely must be very flattered to be publically recognised for their outstanding work, and it also allows the company to tie in these activities as part of their recognition achievement programme. Also, I was in Orlando, FL, last month for some meetings and we went on a Walt Disney Business Behind the Scenes tour and there were using very similar strategies; all in-house pictures used "cast" only captures (that's how WD wanted to refer to his staff)."
Having said, I do think it can work, and you give great advice on how to pick the pics; personally, when people are involved my preference is for the use of real photos and the use of their face; this is particularly applicable with my market as I work with entrepreneurs and business owners. Like Bob Burg said "people will do business with, and refer business to, those people they know, like and trust" and a real photo (and a video to echo Fred's comment) will tremendously help with that. (On a personal note, a funny anecdote, my husband is a photographer and he takes all of my pictures and at the beginning, I was using a "posed" picture of me on some of my pages and people thought it was stock photo ;-) ahaha Talking about business owners, the primary objection I get, which can be understandable is when their long-term vision is to sell their business, then they don't want to attach themselves too much and tend not to want to use their face as part of their branding and positioning efforts. I don't have this problem as it is very clear to me that in my business, my clients are working with me because of me and even though, at the beginning, I was shy (yes!), I am now fully recognising that my best brand is me, and it also suits my personal development niche. Wow, you see Beatrice, I don't think I've ever written such a long comment, you got me going! Frederique"