HeatherStone commented on the following stories on BizSugar
Why the Press Release is Still a Superhero of Marketing
"One other comment I'd make is that it is so important to make sure the point of a press release is made at the top. As with newspaper articles, master the basics of the inverted pyramid with the most important information in the first paragraph and more specific details filled in under that. If a media contact has to spend too long trying to figure out the point, you've lost your opportunity to make an impression. "Scoop.It A Great Service For Bloggers
"Hi Ehsan, Thanks so much for sharing this post with the BizSugar community. I wonder if you're familiar with Paper.li and to what degree you think Scoop.it compares. I'm also wondering whether you feel this tool is primarily beneficial for bookmarking your favorite links (as is the case with sites like Delicious) or whether it is also beneficial as a means of showcasing and marketing your expertise. "Serving Your Customers: Lessons You Can Learn From The Genius Bar
"No doubt about it, Sara! Customer service is a huge component of success. Apple products are, of course, high quality, and this is an important part of the company’s brand. However, certainly without the unparalleled customer service for which Apple has become known, it’s doubtful their products would have the same chance to shine."The Top-Six Strategy for Daily Success
"John, I realize these approaches are a kind of mix of several existing organizational strategies, but I think you have something here in the combination. I think with some tweaking you could create a branded strategy of your own here based on your experience and share it with others desperately seeking better time management skills. I also wanted to thank you for sharing this post on BizSugar!"Internet Marketing Thoughts, And The Future...
"Thiago, Thanks for your candid look at the world of Internet marketing and for giving us a business model beyond all the get-rich-quick hype. Using the Internet to build a legitimate business is just plain hard work, though the experience you’ll gain along the way is well worth it."Guest Blog Locally for More Authority; tips & ideas to get you there
"Tyson, The idea of local guest blogging here is a great one. Depending on the size of your community, you can also count on less competition in search results for local content, which could mean a better chance of your content to be seen."Relational Contracts Define The Most Successful Corporations
"Company culture is a powerful force, maybe more powerful than business plans or employee handbooks, and it is communicated through leadership in a thousand subtle ways. Creating a company culture that works may be the most important thing an entrepreneur or other business leader can do to ensure success. Creating a bad one, even unintentionally, can doom your company to poor performance and even failure."Is Your Home Business Providing Services to Your Friends for Free?
"Miranda, This is a tough but important decision, and not just for home-based business owners, but for all entrepreneurs. It’s tricky to figure out, even with customers, what products and services to discount or give away as a strategy for selling more valuable products and services down the line. The real question is, what does it do for your business? Does being known as a helpful friend in your community bring more paying clients your way or help establish your expertise? If so, perhaps there’s a benefit to helping out beyond just being a good neighbor."Subscribe
Why the Press Release is Still a Superhero of Marketing
"Hi Adam, Thanks for sharing this guest post. I think the greatest thing about a well-written press release is that it can encourage both traditional and online news coverage. Using press releases to stimulate news coverage is a time honored tradition of getting yourself into the news and, of course, it works."