HeatherStone commented on the following stories on BizSugar
13 Do’s and Don’ts of Twitter for Indie Artists, Labels, & Business Owners
"Ashley, There's no doubt about the benefits of being a connector and, yet, for some reason lots of people are still afraid to do it, perhaps fearing that somehow by connecting business associates they will cut themselves out of the equation. This is almost never true. The value you create as a connector and networker is priceless and something that will build your brand with others."8 Really Stupid Reasons To Buy a Franchise
"Joel, Thanks for sharing this post with the BizSugar community. I guess, examining reason number one, I'm wondering, what's the typical break even time or how long does it take the average franchise to become successful anyway? I'm guessing it's not the kind of thing that a person lacking a job or another source of income can wait out, is it? I'm imagining it would be some time before expenses are paid off and the whole thing becomes profitable."Are The majority Of Your Customers New Or Repeat? | M4B Marketing
"Hi, Susan. I think it kind of depends on the product or service. For example, if you sell an information product, say an important how-to, you aren't likely to have repeat customers for that same product again and again. On the other hand, if you have a set of related products, you may want to customers who have already bought one of your products and may be interested in purchase of others. Otherwise you may miss out on potential customers you have already bought from you and may want to buy again."Are The majority Of Your Customers New Or Repeat? | M4B Marketing
"Totally agree with you that having multiple products that you can marketing to existing customers is definitely the way to go if possible, Susan. If you have a one-off product, developing other related products for your existing customer base should be that much easier. "Subscribe
Klout unveils updated scoring system
"So true, Cendrine. I think it's important to remember the limits of social influence measurement. That influence is certainly real, but no attempt to map it can be totally accurate at present. Still, I think this kind of data has its uses."