HeatherStone commented on the following stories on BizSugar
Does Your Marketing Include a Powerful Visual?
"Martha, I think the argument for importance of a powerful visual element in marketing is huge, of course. This doesn't suggest that it's more important than the product. A really bad product or service won't be helped by even the best marketing, but a good product or service can always use some help to stand out in the crowd."7 Best Practices to Follow When Buying Small Business
"Hi Harry, I think an important question often is whether you would be better off building your own business than buying an existing one as you say and the key factor there would be whether the business itself has any intrinsic value that might be difficult to reproduce (key talent, proprietary technology, loyal customer base, etc.) Then again, it could also be that you are buying another business not so much for its customers or the revenue it is already bringing in but because it can help your existing business do something that would be difficult and time consuming to reproduce. The initial purchase of PayPal by Ebay was probably made for reasons along these lines."5 things every home based business startup needs
"Nice list, David. Your post qualifies this as a home based online business which is probably an important caveat here. There are certainly home-based business that may not be Internet-based. I hate to confine entrepreneurs with a set of things they absolutely need to get started. Entrepreneurs are usually pretty creative at getting around limitations, but I think this is pretty good list of needed things to get you started. "100 Guerilla Marketing Ideas: Grow Sales With Zero Budget
"Niall, Thanks for sharing this post on a favorite topic, guerrilla marketing. Going guerrilla is important not only because it can be less expensive than other forms of marketing, but also, in a media saturated world, because it has the potential to attract attention in a way more traditional forms of marketing no longer can."Raising Funding From Your Friends and Family: Here’s How to Do It Right
"Hi Thursday, As long as discussions have been going on about how to fund small business, there have been people on both sides of the debate about whether family members should be approached to help you fund your startup. If you think the answer is yes, you should definitely have a set of rules like these."Does Your Business Have a Brand Ambassador?
"Hi Leah, I really suspect a lot of entrepreneurs just haven't thought this one through. I suppose many are ready to be the face of the company, but a brand ambassador is something a bit different. Thanks for the run down for those looking for the ambassador for their brand."Subscribe
14 Renowned Experts Share Insanely Useful Startup Marketing Advice
"Your Welcome, Mike."