HeatherStone commented on the following stories on BizSugar
The Key To Facebook Staying The King Who Rules Over The Social Media Kingdom
"Thoughtful post, Lewis. I'm guessing locking yourself into a certain mindset and a certain way of running your business and keeping it that way without change ends up working for very few businesses. A changing market and changing customers seems inevitable. Even businesses that may seem to have changed their product or service very little over the years have generally adapted to changing times."How Are You "Showing Up" To Your Prospects And Customers?
"So many great points here, Dave, but, of course, we could go even further. When i first scanned the title of your post I was thinking how the theme could also be show up as in come to the attention of prospects and potential customers. Not that salespeople shouldn't be perfectly capable of bringing in their own prospects, but sometimes I wonder how hard we're working on the marketing side to see that our message is getting through to those who might most reasonably be interested? Are we making the right connections, engaging with those connections, and communicating who we are and what we do sufficiently enough that we will be top of their minds as well when the time comes? "Business Start-Up Choices
"I like the infographic, Joel. People should be able to look at both sides of this chart pretty easily and decide which one makes more sense given their personality and abilities. I know you say all the time that franchises aren't for everyone, but this is a great way to spell things out for people so they can decide whether it's for them or not."5 Tips to Develop a Successful Email Marketing Campaign
"Sherryl, Thanks for the guest post! I think the call to action is probably hugely important in e-mail marketing, especially. Here, it seems to me, you have your reader for potentially a much shorter time then you might on a blog, so, without being too pushy, you need to make the most of it. "Subscribe
Interview with Jeremy Nulik, Editor of St. Louis Small Business Monthly
"No problem, Benjy! Thought the interview was quite revealing, especially the idea that making mistakes is part of the game, and that hiring an entrepreneur might not be a bad idea."