HeatherStone commented on the following stories on BizSugar
Assume Your Market is People Like You, Then Fail
"Martin, I guess there are two schools of thought on this. One suggests entrepreneurs create the products they themselves need. Another says listening to your customer base to discover what they want is key. I think both approaches can lead to success, but perhaps listening to customers will do so more often."Case Study: The Made In America Store
"Hi Diana, This is actually becoming a niche market. I'm certain there are people for whom this issue is extremely important when making purchasing decisions while others are passively interested. They'll buy American if they don't need to go too far out of their way. Others might not care about it at all. The exact path of growth possible for this market remains unclear, but there is certainly demand! "Halfway through 2012 --Time For a Business and Personal Reflection
"Hi Ashley, A potentially painful but necessary step. Thanks for giving us all a kick in the apathy to get us started. Though it can be difficult, it's often a good idea to take a long, hard look at the positives here. Don't let setbacks or failures pull you down."How To Market Your Blog Internationally
"Ileane, It can be quite a challenge to create a blog that speaks to multiple audiences. One important step may be to determine whether there is a specific audience you are targeting with your international efforts. This may not always be an option, however, so considering how to target your content at the largest cross-section of readers is probably the best bet. "Subscribe
How Embracing the Unexpected Can Lead to Unlikely Success
"I think a lot of entrepreneurs have experienced this. There is what you think should work, what your business plan projects will work and then what actually does work. One of the benefits of operating a relatively small business, is that you can shift gears rather rapidly when necessary to fail quickly and cheaply and find the opportunity that works. "