HeatherStone commented on the following stories on BizSugar
3 Free (and Fun) Infographic Tools to Use for Personal Branding
"Simple as this is, I don't think a lot of people have considered using infographics for personal branding, and you're right--they definitely should! For people looking for employment, this is a really great way of distinguishing themselves in a CV. I'm going try Visualize.me first, but Brazen.me looks good too. Thanks for the post!"Webinar Recap: Five Key Insights for Buyer Personas
"Interesting recap. I'm going to check out that Website, however on the face of it, it looks like creating a buyer persona is just identifying marketing segmentation, however based on interviews. Am I over simplifying this? There's no doubt that this can be useful, however I'm going to have to read a lot more on it to see how it really differs from marketing segmentation."Why Red Bull Uses Social Media to Get New Customers (Instead of Only Advertising)
"What Red Bull is doing is a great example of good modern business sense. What's difficult is doing it on a bootstrapped budget. Yes, all of the blogging, social media, and SEO can be done by the business owner, however if your business doesn't directly involve these outlets, DIY-ing it can sap time from growing the nuts and bolts of your core business. This, of course, provides a great opportunity for other businesses who provide such services. In any case, it's a great strategy. Thanks for the post!"I Don't Like Most Content Writers - And You Shouldn't Either
"You know, Nicole, the interesting thing about this is that, a few years ago many people insisted business owners should create their own content. They weren't suppose to hire outside writers. Their own passion was supposed to be enough, especially on the company blog. Now we talk about talent and how there's not enough to go around. Times have changed. There are probably many things that go into great online content. Passion, knowledge of the subject, talent: I think the most important thing is to engage readers. If you can manage that, the rest is easy. "Subscribe
Interview with Jessica Swift
"Thanks for sharing the inspiring interview. A like the advice about breaking down those big dreams. Really great advice for any entrepreneur."