HeatherStone commented on the following stories on BizSugar
Communication skills - Accurate language
"I agree that most of the time it's a good idea to be specific and exact in choice of words, however one of the beauties of the English language is that it's a nuanced language with many meanings open to interpretation depending on context. Sometimes this can work to one's advantage in business, for instance where you might not want to exclude something but also not advocate it. Interesting post. Is this Chris actually posting?..or someone else--just wondering."7 Ways To Tell Your Marketing Is Stuck In The 80's
"Hi Chris, Just kicking back in my new pair of cargo pants watching "Footloose" on my VHS when I read your post and couldn't stop laughing. You've got a lot of great points here, of course, however, if this really were the 80's, the Internet as we know it wouldn't exist yet so we probably wouldn't be having such a pleasant conversation in exactly this way."B2B marketing shalt not speak in strange tongues.
"Great post, Susan, and great point! I guess we're all guilty of this from time to time. One of the issues that makes things even more difficult is the rapid spread of technological innovation which seems to permeate everywhere including into B2B and SEEMS to encourage new language to discuss new concepts. Alas, in the end, being as clear as possible is always the best policy. "Subscribe
Wal-Mart, Anything You Would Like to Say Wal-Mart?
"I guess I agree that Wal-mart handled it well, but honestly I hate the company. There's a lot to be admired in some of their business processes, like the whole RFID/SCM thing, but as far as their reputation, it's shot with me. I think of it as pandering to the lowest common denominator, and the whole shopping experience there is repulsive."