ShawnHessinger commented on the following stories on BizSugar
Dysfunctional Employee Manuals: They Hurt Your Business
"It's really important to actually use the pieces once you cut the cloth. There's no point making rules and regs if they don't fit the climate. I'm not a big fan for large amounts of procedure, however if you go to the trouble to form procedures your company should own them and use them; if not, edit or discard them."Things to Consider When Getting a Business Loan
"I think it's really important, especially in the current economic climate, to reduce loans to these simple factors. It won't necessarily make it easier to get a loan if you've got problems in any of these areas but it will at least take the mystery out of the process and, with any luck, help you examine other options."How Much Do You Know About Your Customers?
"A really important thing here is knowing what your customers really need. This way you can avoid constantly pitching a product or service that is not appealing to them. It doesn't matter what you think is a value. What is of value to your customer? If you listen closely, they will tell you what they need."How Much Do You Know About Your Customers?
"Speaking for myself, I think I probably have fewer resources for comprehensive customer research than larger companies. That said, I've seen companies that, despite the volumes of customer information they've gathered, sometimes make decisions that only reinforce their own preconceived notions of who they feel their customers are...even if the data shows those notions to be false. So I guess what's really important is not how much information you have but how you use it."Subscribe
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What You Should Avoid to Build Your Credibility
"Just like the article states..use your common sense and approach business dealings with a "do-unto-others" attitude and you can't fail."