ShawnHessinger commented on the following stories on BizSugar
Getting back to basics.
"I definitely agree 100 percent with this post. I have to say that I try NEVER to worry about the newest gadget or trend or feel pressured to adopt it. I only look for tools that can help my business and try to keep growing. This tends to naturally lead me toward using some of the latest tools while discarding others. But why worry about what a competitor is doing. Just because a tool will work effectively for them does not mean it will work for me."Why Measuring Social Media ROI is so Difficult
"Ken, Here's just one worm for the can. We might actually say that social media (including blogging) fulfills duel roles of marketing and networking. Certainly, as you observed, branding is a part of this. However, I would argue, so is advertising. The question is not whether there should be an ROI for social media but whether there was ever truly a reliable one for any of the other of these functions. If I operate a global business, I would argue it is possible to bolster my brand, advertise my product and network with potential business partners who may help in many aspects of my business all from a single blog. This form of social media will have combined the marketing and networking done through social channels like chamber membership and handing out business cards and the marketing and advertising functions done through traditional media all at once and at a substantially reduced cost. When figuring the value of social media campaigns it would be far better to consider what a company can save in getting its message out rather than how much it can earn by doing so. "Why Measuring Social Media ROI is so Difficult
"Zane, The interesting thing about this discussion is that it is almost never held by businesses that are doing well. Rather, it is usually the companies that already know the ROI for their existing marketing is slowly shrinking. The question these businesses should be asking themselves is not "What is the ROI on social media?" but rather "Can we afford not to try it?" "Subscribe
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3 of the Biggest Sales Myths Dispelled
"Thanks. Helpful tips, all. Selling is really an important part of entrepreneurship in one way or another and I think it's a fear of this that keeps a lot of people with significant talent and expertise away from creating their own businesses."