ShawnHessinger commented on the following stories on BizSugar
Are You Upsetting Loyal Customers When Attracting New Customers?
"Hi Susan, Seems I'm making a lot of comments on these lately, but I do agree you need to think about your long term customers. Is it OK to lock loyal customers in at a lower cost when you raise your prices? What are your thoughts on this? Is this a good way to reward loyalty? This isn't, of course, something you want to advertise you are doing."iPhones And Blackberry's; Can You Run Your Franchise Business With Them?
"I would imagine these tools along with a laptop and maybe a private online group would be all anyone would need to operate a geographically spread out workforce. I used a simple private online discussion group to manage nine weekly community newspapers in a former career and greatly increased productivity."The Best Way to Use Freebies to Generate Sales for Your Small Business
"Susan, I think Number 3 is also a great point though, and one that I live by. I've traditionally shared many tips on blogging and still have people hiring me to do it, because it's just not part of their core business. I think this is how professional blogging, social media or Twitter services are different than coaching or consulting. If you give people advice for free, they are unlikely to pay you for it, but if you give people tips showing how to do something and demonstrating your expertise, people WILL hire you to do it for them because it's just too complicated or time consuming or both to do it for themselves. "Subscribe
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The Business of Business Cards
"I definitely think everything you do from business cards to blog or Website should be focused somehow on growing your business. It's amazing and a little disturbing to see some people use business tools like cards, Web presence etc. just because everyone says they should without any real thought about how to use them effectively."