ShawnHessinger commented on the following stories on BizSugar
How to Get Customers Engaged in Your Brand
"A great example of the fine line between generating buzz and less transparent forms of social media including paid reviews etc. This method simply centered around getting others involved and letting the chips fall where they may. This is different than hyping a product which always implies a dishonest approach and is often more transparent than the marketer realizes to outside users."Globalpreneur: Global Market Success Strategies
"This is a good look at the supply side of the equation but also important is the marketing. Another important aspect of global entrepreneurship is targeting a market that is way beyond your backyard, and yet still remaining tightly focused in your marketing strategy and intimately familiar with your market no matter how far away or how large. "Are Your Employees the Best Possible Buyer of Your Business?
"Often employees want to buy businesses they work for because they feel they have a closer relationship to their market, products, or services than the owner. They are motivated to save their jobs, but this motivation can be the very thing needed to inspire them to work extra hard to make the business a success. "Top 5 Small Business Questions & Answers of the Week @WhenBusiness - A Passion for Small Business
"There are some great resources here though I think the book list is kind of eclectic and I would add, at the very least, Guy Kawasaki's "The Art of the Start", Malcolm Gladwell's "The Tipping Point" and Seth Godin's "Tribes". Also, I'm not sure I agree with the outsourcing advice here. There's a huge difference between outsourcing core functions that are the basis of your business and outsourcing support functions. I like to keep my own books as much as the next small business person but I'm not certain the kind of investment being discussed to keep that function in-house is worth it, especially in a business with limited growth potential. If you want to make this kind of investment, how about developing another business to increase revenue? "Subscribe
Competitive Warfare
"It may sound corny, but I think the truth is best. Anyway, it seems to me bashing can backfire. If you've got a point to make about how your product is better, make it. But bashing the other guy could also give him unwanted publicity."