ShawnHessinger commented on the following stories on BizSugar
HOW TO: Integrate Offline and Social Media Marketing Into One
"I was invited to a Tweetup once but haven't gotten to one yet. I guess my question is whether integration of online and offline efforts is always the best strategy. After all, are you sure your online and offline customers are necessarily the same people? If we mean by integration that both online and offline campaigns should be considered then I agree. If we mean that offline and online campaigns must necessarily be similar, I'm not sure I do."7 Ways to Overcome the Social Media Time Sink
"Great list, Cindy. It seems to me the reason so many businesses complain of lack of success with social media is that they wandered into it with no clear plan knowing only that "everybody is doing it" and then were shocked when an unfocused strategy resulted in small or next to no benefits."4 Reasons Press Releases Matter in Down Times
"With all due respect, as a working member of the press for many years, I must say that this depends greatly upon your local paper. Some are so adverse to this kind of promotion nowadays and so strapped for advertising revenue that you must really be sure the information you're pitching is newsworthy to see it in print or definitely expect a visit from the local ad rep before the paper ever agrees to print a word. "Subscribe
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How to Run Your Software? In-House vs. Online vs. Outsourced
"I think one of the chief questions to be answered has to do with cost. In the case of Google and some other web-based apps if services are available free for small companies they allow a cheaper startup cost than buying a lot of software and having to deal with installation. If there is a cost, the choice is between a regular ongoing and possibly increasing expense vs. a one time investment and the need to upgrade at some point in the future. Which of these is a better idea will depend greatly on the kind of business and most likely every situation will be different."