BizSugar.com › Social Media › Social Media and B2B Marketing

Many companies don't understand the value of adopting social media for their B2B marketing. They still think that marketing on social media wouldn't benefit their company, and they believe that social media marketing is only suitable for business-to-consumer (B2C) companies. However the fact is that social marketing is perhaps the most valuable and cost effective way to do online marketing. Studies show that B2B companies are spending more money on online marketing and 69% of B2B buyers use social networks for business networking and development. Many of the same tactics that are used for B2C also apply for B2B. It's vital for B2B companies to use social media tools as a complement to face-to-face interactions.