SusanBrown commented on the following stories on BizSugar
Susan, I think all of those “touch points” will come naturally to any business that seeks to build real relationships with their customers. Plenty of companies have processes in place to handle each and every one of those points. The problem is they look at (and treat) their customers like numbers. They are more interested in building a relationship with their customers’ money- especially after those funds have entered the corporate bank accounts… and it shows."
These are some great tips. But, I think it really boils down to deciding that this is a worthwhile platform to build up a presence and then put enough time/effort there. This goes for any social media network. There are no quick and easy answers- unless you go the paid route. But, then your account will be practically worthless. Hard work and focus trumps all. "
Susan, you're very right. You know it's funny how everyone is so stuck on trying to build "trust," "credibility," and "authority," and yet somehow transparency gets pushed to the side. Not only that, but business owners tend to forget that their customers are being pounded with information right, left and center. Simplicity is a breath of fresh air."
I think both of these points can certainly hinder growth, but they may not necessarily be roadblocks to running a successful business. It's all about being disciplined, knowing your boundaries, setting priorities, and knowing when those priorities need re-aligning."