SusanBrown commented on the following stories on BizSugar
Hi Val, Passion definitely helps. But, I personally know several successful business owners who were not burning with passion about the idea itself or the products/services they were selling. They were passionate and motivated by other factors related to running their own business. The thing is, that in almost every case, after a while these business owners DID develop a passion for the business itself. But that came later on."
Hi Harry, Yes, the tactical piece of marketing can be outsourced, but I personally feel that not in every case should it be- or at least not all of it. There are many, many benefits to getting out there and doing most of the marketing yourself as a small business owner, and they can outweigh by far the "cost" of getting it done."
Hi Heather, Definitely! If you don't have traffic, your business website won't get you very far. But figuring out the most effective ways to get traffic THAT CONVERTS to your site starts and ends with solving the fundamental issues I mentioned in the post."
Hi Ti, I agree that Twitter will continue going strong well into 2014. But, bigger doesn't necessarily mean better. In order for small businesses to really capitalize on all the activity going on over there, they need to have very defined goals and be strategic with their efforts."
Hi BizRock, It's definitely important having a supportive network of friends and family. But when it comes to starting a business, you need to know who in your circles to turn to for objective and constructive advice, because not everyone may be able to see the opportunity that you do."
Hi Heather, I think the biggest misconception surrounding off-site seo is what the goal of it is (or at least should be). It's no longer purely a numbers game- how many backlinks can you get, how many social shares, etc. It's more about WHO is linking and how, WHO is sharing and engaging with your content and how. The problem is that we're still in the middle of the story with Google's updates as the Internet and content creation/sharing/consumption are still evolving, and people are losing site of the big picture. For now, there are yet many black hat seo techniques that still may work; while many "good guys" seem to be getting crushed. People are too concentrated on this and things like privacy concerns. Many aren't paying enough attention to the increasing personalization coming to online search, how that affects what content appears in the SERPs, and ultimately what that means for SEO."
This is a great post! I definitely agree with you about PR disappearing and being replaced by some kind of scoring based on domain authority, page authority, and likely author rank. Link building also is even more important now than it was before. It's just that link quality and "naturalness" plays a greater role in its value. And about social sharing: I think we're heading into a time where it's not necessarily important how many shares you get nor how influential these people are. What will matter more is how targeted these social sharers are. If your target audience is sharing and engaging with your content, then it will affect the searches of all the people connected to them. I guess we'll have to wait and see what happens"