VanhishikhaBhargava commented on the following stories on BizSugar
The idea behind an exit intent popup is to use a different approach to convert the visitor. So if you're looking at making him sign up for a product trial, you could instead first offer a demo. It is basically a way for you to retarget with a 'similar' message as on your website. That's what holds the person back! For example, if you liked a few products from an ecommerce store, but are abandoning them and the website offers you an additional off just when you leave, you're bound to reconsider leaving. :) "
In case you do want to try out these different strategies, do sign up on Exit Bee. We could give you an entire month free for using the technology, and you'll know that popups are not bad, it is the strategy that often causes them to backfire. "