Davidlowbridge commented on the following stories on BizSugar
Content marketing is similar in that people do tend to abuse it. But there are more controls with blogging and website control. For instance, keyword stuffing and link farming is recognised by Google and your page rank is dropped (or site removed from the rankings) when detected. With Twitter and other social media platforms, there is little actual policing. Twitter do monitor how many tweets you send out per hour / day - and that can get you temporary ban. But that is minor and almost nonexistent."
Very good questions and considering 68% of the UK digital marketers aren't trained for social media (I spoke to social media manager yesterday who said they had no training or experience whatsoever) I would find it very surprising if many did have the knowledge to make them effective. Of course I think there is a problem that unless encouraged, many people will be negative on social media. The number of "I'm glad its the weekend tomorrow" or "my boss is hideous" or "company has made us do overtime night urgh" I see from employees is not good for brand reputation. Therefore, we should be encouraging better social media activity and of a more positive nature."
Ah, but then you have met the recommend criteria of when you should use US English. Your audience is American and your native language is not English. There is no reason why you shouldn't use American English. For many UK brands who don't want international clients, US English can confuse local audiences and this can damage their marketing effectiveness. Therefore, they should stick to UK English."
As we say in the article. In the short run there might be some backlash, but in the long term - Amazon has the resources, products and customer mentality to continue to grow and dominate. But smaller brands, who have faced similar problems, don't always have the chance to survive."
Fake Followers: Why Buying Followers Is Bad - Digital marketing consultants, Essex - TwoFeetMarketing"There is no doubt about it. I've had two clients who have done it before I showed them the damage it can do. But to be fair, neither knew the followers were fake as they are advertised as 'real'. It should be noted that it isn't just those buying fake followers for their own accounts. There are those that buy them for a competitor's account. This is an attempt to taint the reputation of their rivals."
Fake Followers: Why Buying Followers Is Bad - Digital marketing consultants, Essex - TwoFeetMarketing"It is no different than those who use link farms to lower the Google Page Rank of competitors. Although I admit, it is probably a rare occurrence at the moment. However, if Twitter and others take more direct action against those with fake followers, I can see it becoming a headache on Social Media."
Fake Followers: Why Buying Followers Is Bad - Digital marketing consultants, Essex - TwoFeetMarketing"Agreed that more action needs to be taken. But it has to be the right action. That action should be against the fake followers and those who sell them. We mentioned a quick solution here: http://www.bizsugar.com/SocialMedia/why-is-twitter-so-relaxed-on-fake-followers-syndrome-blog-writing-services-essex-twofeetmarketing/ And I think that Twitter should be more relaxed on follower limits. For example, there are some that don't want to create updates but rather read others. These people aren't going to attract followers and are therefore stifled. Yet this is all dependent on Twitter realising what is best for user experience and ensuring the right safe guards in place. I can't see that happening soon."