Davidlowbridge commented on the following stories on BizSugar
There are two ways that it can possibly work. Firstly, email is sent first and when some reads and clicks through, your automatically send them a letter or leaflet explaining more. The second is to have a QR code or shortened code that the receiver can use to go from the leaflet to an email signup page. But research has shown that the latter can be rather expensive. So it depends on your profit margins and the lifetime value of your customers to which you should implement."
It all depends on how businesses see SEO and whether organic results take a hard knock with paid ads being more prominent. If this happens, the uptake of SEO services might drop. However, only time will tell, but I think they will stay relatively stable."
Yes Lyceum, reciprocal would be another good word to use for the sharing of links. But in my opinion, when you are talking about marketing, you need to think of two-way partnerships. You both have to get something from the arrangement and the audience can't lose out. And with just a reciprocal deal, there is no telling where that link is for you. Is it in a place that is suitable or is it just placed randomly on their site. But as you said, organic backlinks over time are the best strategy, and one that we use. But we do get a few requests every week. Hope you have a good evening!"