Lyceum commented on the following stories on BizSugar
Will the End of a Tax Loophole Kill Off Irish Business? - Pacific Standard: The Science of Society
"Thursday: The Double Irish could be a name for a new beer! ;) I am sorry to hear that competitive tax havens are being shut down. How about competing in a fair and square way and getting rid of the tax burdens in the rest of the world instead? Obama is calling the Double Irish for "gaming the system". What do you think? I wonder if Niall Devitt has a comment on the situation?"Subscribe
What Are Buyer Personas?
"Nelson Tan: As an experienced purchaser, I know about the Buyer Persona! ;) Do you know that you also could have a reader / listener persona (avatar) for your blog / podcast? Could you mention a company that have been good at profiling their customers into different buyer personas?"