Lyceum commented on the following stories on BizSugar
The End of the Facebook Like-Gate Era: What Marketers Need To Know
"So, what is it for the "likers" of Facebook pages in the future? If you are not allowed to say: "like our Facebook page, and you will get...," what will companies do in order to engage their fan base and customers? I click on Facebook like page because I genuine like the person behind the company, the services and products, etc. But I don't mind to get some kind of incentive, to click on a page. It is sad if Facebook will become the favorite spot for regulators and bureaucrats to jump all over the place."Why I’m Not Going to Publish on LinkedIn Pulse
"Sarah: I did a serious Sharknado joke and business comment in my latest podcast together with Lotta Gergils Aston (TrendPals). We discussed how we use social media during other activities, e.g., during a movie. Talking about sharks, have you read Sharkonomics by Stefan Engeseth? You could read my book review on Small Business Trends."Subscribe
3 Content Myths That Are Killing Your Bottom Line
"Nicole: Thanks for pointing out the danger of producing content material with only "hard sell" stuff. I must be bit allergic to this kind of material, as an experienced purchaser! ;) I like the fact that you are saying that you should write with a personality. And content creation is an ongoing process..."