Lyceum commented on the following stories on BizSugar
Small business digital marketing: The big ROI debate [video]
"Heather: I have a hard time to measuring this during the years. Sian from the Ruby Marketers, said it in a good way; that it is a mix of activities and relation building activities. The so called viral content could work best (at the moment) to draw traffic, but evergreen content that readers are searching for, will draw traffic over time. I have got links by some A-blogger and that draw plenty of traffic for a short period of time, e.g., my post on an election in Sweden. My long-range goal to get a healthy ROI, is to continue to focus on my podcasting interviews, and the new podcast show together with a co-host."Top 5 things business owners do wrong
"Devan: With this kind of intro. text from the podcast, you have to listen... ;) "Jill and Brad talk about what’s coming up this episode, why Jill can’t stand people who schedule phone calls to then email about the phone calls to then get on the phone about the phone call before calling on the phone for the scheduled phone call, and how Brad can’t stand when people text to ask questions that they could have asked by picking up the phone and calling instead. " I will (not) call Jill & Brad! ;)"Permissions for the Facebook Messenger App Raise Concerns
"I recently got the question about this issue on Facebook, by a friend, on Facebook! ;) He had shared a video clip from Fox News and a so called "tech. expert" telling about all the scary things with the new app. Have you ever read the Terms of Service fine print of any app, or service, e.g., iTunes? I am glad to see that Facebook is trying to reach out with a positive message. Hopefully they will learn from this experience... ;)"Top Startup Misconceptions: If You Build It, They Will Come (and Pay)
"I was part-owner of a café and business center, located close (but not close enough) to the main-street of a busy area of the city, but it took a very long time to get people to come, visit and pay... After some years, we had to "close shop" and move on in life. We learned plenty of things from this experience regarding "location, location, location" and word-of-mouth marketing, etc. I have written a piece on Open Forum: Five Lessons Learned from my Start-up — And why I’d Do it Again, January 19, 2009."The Best Work Life Balance Blogs of 2014
"Instead of creating a work-life balance, maybe we should strive for a harmony or integration of your work and other activities in life? Hat tip to Gary Shouldis's and Mike Monroe's latest the Small Biz Express podcast, SBX 34: How To Recharge Yourself and Your Business."16 Effective Ways To Get More Comments On Your Blog – Starting Today
"Adam: Thanks for sharing plenty of ways of getting more comments on a blog. Funny enough, I couldn't figure out how to comment on your blog post! ;) I saw comments under your post, but I didn't see the comment field for writing a new comment. What's your take on Google+'s comment feature?"Subscribe
Can You Make Big Changes in Your Life with Mini Habits?
"Timo: :) Talk soon again!"