M4bmarketing commented on the following stories on BizSugar
What Really Makes Your Customers Happy?
"Hi Shawn, Maybe happy is the wrong word. It is just about identifying key customers and potential and finding out more about them so you can develop the relationship, communicate better etc and grow your business. As in life circumstances change and that is why you should review the relationships. It doesn't mean that you are stuck with customers that you should not be. Life and business are dynamic. Thanks for the discussion and you have given me some ideas which is great. "How Much Do You Know About Your Customers?
"Hi Shawn, Sometimes it is hard for businesses to work it out as it can take interpretation of what they are saying. From what I have seen, many when they are starting out especially with serices don't look at the situation from a customer's point of view or if there is a market opportunity. Just out of interest do you think many small business have a high level of information about their customers or just assume they know all about them?"Subscribe
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What Really Makes Your Customers Happy?
"Hi Shawn, It actually is not that complex if you only look at your key customers not all customers and with other aspects of building customer profiles. It is the sum of all the pieces that helps you build the relationship. This like all areas of the relationship, such as buying behavior are built up over time. I suppose the comparison is that you know and want to know more about your closest friends or family members than you would about acquaintances that you do not want to grow closer to. "