M4bmarketing commented on the following stories on BizSugar
What Are You Cooking Up For Your Customers In 2010?
"Shawn, you bring up good points. Getting closer to your customers and keeping an eye on competitors and market trends can help in this area. It can be helpful to test ideas and then gain feedback and refine so you do not waste time and money on what you thought was a great innovation but no one wants to purchase."Social Media Forces Businesses To Go Two Way
"Actually even before social media, brands did connect with consumers (I can only comment from a product perspective. The consumer engagement with brands today as in the past are based on gaining consumer insights and communicating with them versus at them. Social media just opens up the opportunities. Also the personality of brands is the determinant of how to communicate and again it is based on consumer insights. "Social Media Forces Businesses To Go Two Way
"Shawn, You are right and that is one reason why I did so many repositioning of brands. Companies did not do the right research or ask the tough questions and assumed all was okay. The smart companies do the work and social media adds to the knowledge base in a different way which is rather exciting from a marketing perspective. "Don’t Give Up on Your Customer if Their Payment Card is Declined
"I had this problem occur this year with a customer. I phoned her and solved the issue by issuing an invoice and allowing a bank transfer. It turned out to be a technical issue but I would not have known if I had not talked to her and our bank."Subscribe
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Applying Karate Learning To Business
" Great way of explaining the business lessons. I have used this type of example relating it back to learning to fly a plane. It would be good for others on BizSugar to share what they have learnt from their hobbies. Thanks for the article."