Mallton commented on the following stories on BizSugar
First, I have made lots of connections with people in my industry. Second, it's helped give me yet another barometer for how I'm doing with my own social media activity. But importantly, as I discuss in the article, EA has been fantastic for helping to get new blog posts shared and re-shared on social networks, increasing my visibility and readership."
Great questions. I will be the first to admit that I spend less time on EA than many. I spent far more time my first go-around as I learned how to use the site. Now that I'm comfortable and have a set system, I literally spend just 10-15 minutes a day. Once in the morning and again in the evening, I use the Empire Avenue app to go through the purchases and notifications and make investments in others. That takes just a few minutes. Each time I have a new blog post, I create a mission to promote it and that takes just a few minutes as well. For that little time investment, the impact on my social media activity and site traffic is stunning. EA does not measure influence like Klout or Kred. Instead, it's a pure statistic of how active you were on connected networks. How many posts to Facebook did you make today? How many comments did you get? What about YouTube, Instagram, Foursquare? By glancing at your EA stats, you can quickly remind yourself to do someone on one of those networks, assuming it's part of your business strategy. There are also more extensive reports you can look at which help analyze your reach."