Mallton commented on the following stories on BizSugar
You're absolutely right. Businesses must create a plan and strategy for their content and social media, and an integral part of that plan is working to identify opportunities within specific social networks. Are your customers using Facebook, or is LinkedIn your best network... or maybe one of the second or third tier networks like YouTube or Pinterest might be really beneficial. I do believe that businesses should have a presence on virtually every social network, but that doesn't mean they have to all be created immediately, or that you have to be *active* at the same levels on every network. Once the ideal networks are determined, the next step is to make sure that you have correct tools and processes in place to make sure that your engagement levels are steady and as easy as possible. For instance, for most businesses, I recommend getting a HootSuite account so that you can post to, monitor and respond to comments on Facebook, LinkedIn, Twitter and Google+ - particularly since HootSuite supports business pages for the three networks that do that, which means it's easier to post from HootSuite to your Google+ Page or LinkedIn Company."