Rsmiller510 commented on the following stories on BizSugar
Here is some information from Adobe on time spent on mobile devices: http://blogs.adobe.com/digitalmarketing/digital-index/are-mobile-app-users-more-loyal/ But I think it's fair to say that given the drop in PC sales and the corresponding rise in tablet and smartphone sales, that an increasing number of people are interacting with business on some sort of mobile device. We're already seeing lots of new ways to interact with mobile users. "
Fair question. In the interests of full disclosure, I wrote that as part of an IBM sponsored program, but that said, I think they are going to struggle to speak to this market segment especially the S part of the equation, but they do have some interesting products from acquisitions and in certain areas they could compete if they learn how to market to the lower end of the market."
Heather: Of course! You're absolutely right. Young people are leading the way, but many workers regardless of their age now used to using simple apps that just work are fed up with the old klunky tools that never work right as well. Point well taken. I write about the consumerization movement as it is known quite frequently and I was merging a couple of threads here about younger workers, the value of enterprise social tools and the consumerizaton effect in the enterprise. "