Yoni67 commented on the following stories on BizSugar
"A Wrinkle in Time," WWII, iPhones and Pro Wrestling: The Senior Demographic and Your 21st Century Business
"Heidi, Shep and Devon, Thank you so much for your support. I appreciate each and every one of you following me from JobShuk to BizSugar! Thanks for your valuable and much appreciated feedback on today's post! With gratitude, Yoni""A Wrinkle in Time," WWII, iPhones and Pro Wrestling: The Senior Demographic and Your 21st Century Business
"Susan, Thanks for your valued and valuable response! The world is greying at a rapid pace. I have no real marketing approach rather than my blog and website. The blog now accounts for about 90% of my business: about 95% of which is the 30-50 year old crowd. I have had quite a few comments from the older crowd (70-85), who mostly when they have come calling to me are seeking assistance with memoirs. Feedback from them after viewing my blog has been mostly negative, ranging from dislike to being appalled! You are 100% right not to label people, groups or demographics. I guess my dilemna is in understanding the attitudes. I could write two blogs, a toned-down, genteel version and also my regular one which can be whacky and over-the-top sometimes, but that would make me tired! I too am aging!!! By the time even the first of the statistics comes to fruition I will be a senior myself :) Thanks as always for your wonderful feedback. I truly value your insight into and knowledge of marketing, something I don't have. I tend to improvise sometimes. Yoni""A Wrinkle in Time," WWII, iPhones and Pro Wrestling: The Senior Demographic and Your 21st Century Business
"Susan, as a second follow-up reply: I think maybe I have become too comfortable with my blog. It's working too well! My marketing approach has really been sit back and wait for people to come knocking, which they are doing much of. It has made me be less than pro-active. When older folks, mostly the "memoir" crowd come knocking, they ask for writing samples. I show them my blog and also my published works: poetry, fiction, etc., which also tends to be somewhat avant-garde, over the top and modern. It has turned most of them off. It's made me realize that I can't be everything to all people. My experience and ways of thinking and expressing myself are too far removed form those of an older crowd. By the way, Rivkah's grandparents (mine are deceased) HATE my writing :) Regards, Yoni""A Wrinkle in Time," WWII, iPhones and Pro Wrestling: The Senior Demographic and Your 21st Century Business
"Shawn, Thanks for your wonderful insight, wisdom and viewpoints! Your "vinyl" observations are right on the mark! I'm told the book will take 7-10 days to arrive. I must express to you and Susan how valuable your inputs are: in this article and in so many other subjects and topics. This is why I frequent BizSugar. I am learning through "osmosis!" I am a writer without a lot of biz experience. Mostly what I do is observe and put pen to paper. Here at BizSugar I can lean on and learn from those with real experience, training and who have succeeded in areas which I know nothing about. When I wrote the article about getting a Degree from BizSugar it may have seemed toingue-in-cheek, but it wasn't for me. So valuable and far-ranging are the lessons I am learning here! With much appreciation, Yoni""A Wrinkle in Time," WWII, iPhones and Pro Wrestling: The Senior Demographic and Your 21st Century Business
"Susan, Part3 was sure to follow, so here it goes! As a marketing pro (you, not me :) how do you appeal to diverse groups, in this context, age. On television and on the web, everything seems so frenetically-pace, "in your face" and hip! I realize that things geared specifically toward seniors have a different approach. But when you are marketing generally, you can't be all things to all people. It seems you either have to choose laid-back or a more hip approach. McDonals ads show a lot of "rapping", sports stars and a modern hipness. They could also add content that it is a relaxed place for seniors, but that would create an impression which seems disingenuous and contradictory. It seems there is a catch-22. It seems to be a perplexing dilemma. I'm interested in your insight and suggestions :) Yoni"Subscribe
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