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80% (84%, actually) of the time spent on blogs comes from 20% of the audience, a comScore study finds; this presents an opportunity to develop a unique audience for your blog. Read More

From the page "Chuck clearly understands his readers and what they want to know. His blog— and this eNewsletter—are valuable and powerful because he really knows what he's talking about. We trust what he says and we're likely to accept his recommendations about products and services—even when they are his own. That is, because we trust what he s Read More

From the page: "I got a phone call on Tuesday from a marketer who asked about running advertisements on Marketing Ninja. I haven't put up any advertisements since the redesign and the idea of running some new advertising appealed to me; however, our dear potential advertiser had a few missteps that ruined their sale that I thought I would share: Read More

From the page: "I came across a table in which direct marketers ranked which tactics generated the strongest ROI for customer acquisition. 34% of the respondents said direct mail gave them the strongest ROI. In comparison, only 8% picked search engine marketing -- and only 6% chose advertising on web sites." Read More

Linkbait works well at drawing in new readers, because linkbait posts have efficient headlines and readily digestible content, like lists. However, they get old, and some readers like myself, find that linkbait posts have little to offer after a while. Here's why Read More

From the site: "One thing I've been pondering this weekend is figuring out why startups fail. But, in order to figure that out, I had to first decide what constitutes failure. The more I thought about it, the more I realized that a definitive failure is when the startup simply stops trying. And, the only reasons to stop trying are that you ru Read More

Oooooooooooh it's on... Microsoft seeks to replace Yahoo board in proxy fight Read More

From the page: "When Ritu Raj opened Wag Hotel here as a luxury home-away-from-home for pampered dogs, he decided he would run the business on Google applications.

Employees check in dogs on touch-screen monitors, make appointments and use e-mail, all with Google Apps. The Web-based suite of tools — which includes corporate e-mail, calendar, w Read More

From the page: "The U.S. economy is in better shape than the pundits, polls and press say it is. I don't believe America is in a recession now. I don't think one is coming. After eight months of anxiety and stock market turbulence, if the bad event hasn't happened by now, I doubt it will happen at all." Read More

From the page: "Entrepreneurs were more used to dealing with red tape, endless delays in getting an answer to a question and federal employees who were frequently less than helpful.

But there are some government agencies worth your time. Consider, for example, these four" Read More