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For most sales reps, rapport-building is easier in person than on the telephone. The reason is simple. In human-to-human communications, appearance (facial expressions, body language, semiotics) often communicates as much, or more, than the specific words that are spoken. That's why basic sales training always starts with how to dress, how to give Read More

Online retailers who are stuck in the picture/price/description rut may be missing out on a larger slice of the online shopping pie. A recent study f Read More

Online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising - with behavioral targeting (BT) outperf Read More

Search marketing has become an expensive endeavor. This is especially true if you are in any kind of a competitive industry. Good search engine optim Read More

Most sales reps are trained to ask for referrals when they make the first sale to a customer, typically with a question like: “Do you know anyone els Read More

Now that you know how to get a truly effective customer referral (see my previous post), here's how to make referrals the core of your sales process, Read More

IDG News is reporting that Voice over Internet Protocol's biggest weakness--security--is still a major issue with the arrival of a new worm that cre Read More

I thought this was a excellent list of SEO tools. I've learned a lot about my web site. Some of it not so good. Read More

This is the post you've been waiting for. Here are the five rules for getting referrals that generate sales: Read More