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In the world of search engine optimization (SEO), there are 2 definitions for the sanctions that can be placed on your site by a search engine. The first is a penalty, and the second is a filter. Each one has different causes and remedies, but if you've dropped out of the first few pages of results then there are SEO issues that need to be addres Read More

Are you wasting time and money to perform useless SEO parlor tricks that have little-to-no effect on the bottom line. With the latest brouhaha over PageRank sculpting, the boondoggle nature of many techniques that pass for SEO has become clearer than ever. It's no wonder that many outside of the industry think SEO equals “voodoo” or “black Read More

If your organization is still hoping to take advantage of the slew of small-business tax breaks that went into effect in February, you'll need to get moving. We're more than halfway through the year, and Obama's stimulus package benefits expire when 2009 does. Even IRS recently reminded taxpayers of all they stand to gain, courtesy of The Am Read More

It's always nice when you can figure out a way to infiltrate your competitors' operations and actually use them to sell your own product. Google recently added a couple of mobile features that small businesses (particularly online businesses should pay attention to). First, they released Product Search for mobile. What this means, is that users Read More

Over 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling according to research from Ad-ology. That's not a good sign for those businesses who have opted to reduce their advertising budgets as a means to save money. The study finds advertis Read More

Direct marketers who've long been fans of online display advertising have a new list of talking points at their disposal. iProspect released a study that highlights how almost as many Web surfers note the information on display ads, and plug it into search engines to do further research, as those who immediately click directly on the advertisemen Read More

Now that the dust has almost settled on the 2009 tax filing season, small business owners who are already hard-pressed by the economy have something else to worry about: a knock on the door from an Internal Revenue Service agent. IRS audits of small businesses increased by 41% from 2005 to 2007, while large business audits actually declined by Read More

Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space. As for spending in the online sector... it' Read More

Google Base is one more tool from Google that can help you get the most out of your marketing efforts. If you sell products online, this is not only a good way to get your product listed in a product search engine, but it has added benefits for visibility as well. Read More

Credit card banks aren't through cutting credit card lines. By 2010, about 20% less credit -- a drop of $1 trillion -- will be available via plastic. Small businesses, about half of which rely on credit cards either to finance their operations or as a safety net, will feel the pinch. Higher credit lines won't come back after the recession, eith Read More