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Within a half hour period, magazines deliver more than twice the number of ad impressions as TV and more than six times those delivered online, according to a new study. The research also found that though TV doesn't deliver as many ads per half hour as magazines, net recall of TV ads was almost twice that of magazine ads. Meanwhile, magazines Read More

The founder of Silicon Alley Reporter and Mahalo.com offers advice from the trenches to entrepreneurs in trouble. We're going to find out who the real entrepreneurs are in 2009 because they are going to spend another 12 months, on top of the last six, cleaning up the mess. It will be two years of total pain, so before we go any further, you g Read More

A fascinating article traces the brain chemistry behind why people make such irrational (and often times unethical) decisions when money is involved. Economists may treat money as a place holder, simply a tool to make exchange function more smoothly, but as real life and the current economic crisis indicate, money actually has a profound effec Read More

Microsoft has an informative post up on its adCenter blog looking at why PPC numbers and web analytics reports don't always match. While the post is written with Microsoft adCenter in mind, even author Charles Thrasher notes that variables apply to other search engines. Read More

Does the economy get worse from here or do the government programs recently signed into law increase confidence and start to put capital to work to create jobs and build businesses? In March, a number of actions will occur that will be critical to demonstrating whether the economic disaster will get much worse. Read More

The crumbling condition of small business loans is threatening to hamstring the recovery of the U.S. economy, and tag banks with rising losses over the coming year. The U.S. government's Small Business Administration said losses from loans made through its lending programs more than doubled in 2008, reaching nearly $1.3 billion. In 2007, the S Read More

During tough economic times, customers go bargain shopping. You have two choices. Compete on price and watch your margins go down the toilet, or defend your prices by showing the customer that buying on the cheap is a false economy. Here's how. Read More

Bob Seiwert, the senior vice president for the Center for Commercial Lending and Business Banking at the American Bankers Association, irges small-business owners to start meeting with bankers before they need a new loan or credit line. Mr. Seiwert spoke in a recent interview about the challenges facing small-business owners seeking business loans Read More

The number of social networking site users continues to grow. Who are these consumers? The share of adult Internet users who have a profile on an online social network site has more than quadrupled since 2005, from 8% to 35%, according to a November—December 2008 Pew Internet & American Life Project survey. Pew said adults still make up the Read More

Following the pace of change relating to search engine optimization — or SEO as it's often called — can be dizzying. Google says they made more than 400 changes to the ranking algorithm last year. Who can keep up with that?! Luckily, you don't have to keep up with every detail. But there are some important SEO trends you should know about as Read More