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A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender. Read More

For men 18 and older, TV advertising is no longer the main influencer in purchasing decisions - just 22% say it is (down 8 points), compared with 24% who now cite advertising inserts as the most influential medium, according to the Customer Focus: Decade of Data report from Vertis Communications.

Overall, 27% of total adults survey said they t Read More

Forced ranking is a controversial workforce management tool that uses intense yearly evaluations to identify a company's best and worst performing employees, using person-to-person comparisons. In theory, each ranking will improve the quality of the workforce. Top managers rank workers into three categories: The top 20% are the "A" players, the Read More

The brain is often envisioned as something like a computer, and the body as its all-purpose tool. But a growing body of new research suggests that something more collaborative is going on - that we think not just with our brains, but with our bodies. A series of studies, the latest published in November, has shown that children can solve math prob Read More

I noticed there was an article last week about how small businesses don't bother to calculate ROI, so I thought I'd add this primer video. Read More

This is about the guy who started TheFunded.com, a Web site that lets entrepreneurs anonymously rank, review, and post comments about venture capital firms. Not only can you use the site to find VC firms, but you'll get the inside scoop of how they'll treat you. Read More

Average sales people think they are most effective when they talk with someone WHEN they are ready to buy, but top performers seek to build relationships with the right people in the right companies BEFORE they're ready to buy. This is where marketing can have a profound impact by helping their sales team go beyond the lead. Read More

A mention in a news article or television broadcast can have a big payoff for a little-known business. But small companies often struggle to get such media coverage. Most can't afford the big fees traditional agencies charge or in-house expertise to guide them. And solo efforts may yield only rejections or, worse, bad press. So many small compani Read More

It's often been said that B2B selling largely consists of developing a relationship with the customer. Most sales pros think that a customer relationship should like a friendship. Wrong. You can be friends with plenty of people and never get any business from them. So here's a secret that Jerry Acuff, author of The Relationship Edge in Business re Read More

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More