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Yes, that's right! Just a two step approach and you can become customer anger management Guru!, It works, just read it, it is way too brief! Read More

Customer loyalty is essential for success of any brand (product/service), without customer loyalty a brand stands no chance whatsoever to be successful, to achieve the intended goals/objectives.

Therefore it is extremely important for Marketing Managers/Entrepreneurs to achieve customer loyalt Read More

Inconsistent and lower service quality has been considered the prime reason of dissatisfaction among 64% customers across US. That is a huge customers chunk for any niche.

This post deals with how to avoid that, how to keep on delivering consistent superior service quality, provides some prac Read More

Effective customer service is an omen of great future for you as Marketer, Business/Organization, but we often don’t know how to coordinate the whole approach in a way to make much out of it, to deliver on our customers’ expectations, well this article is surely going to help you in that regard. Read More

Takes a totally new approach to innovation, see innovation in new light, answers questions like 'Why innovation is essential for any business ?", "When and how to innovate (reference to open innovation) and what are the consequences of avoiding innovation ?'

Explains product/service life cycl Read More

A post that focuses on answering questions like "What leads customers to take interest in your brand" "What is Construal Level Theory" "How this explains customers interest" "How it provides an approach to increase customers interest".

A must read for those who want to get their customers intere Read More

We all know the benefits of having a team leader, but there are situations, contexts where a team leader would do more harm than good, therefore it is imperative for Managers/Small Business Owners to understand those situations/contexts to avoid any trouble resulting from having a team leader. Read More

A practical approach to brand positioning, provides a stepwise, brief but comprehensive approach to brand positioning, a must read for small medium business owners, esp those who want to position their brands or who want to learn how its done. Read More

A brief post that focuses on Nostalgia and provides reasonable, practical answers to questions like "How can it be used in advertising ?", "Why should it be used in advertising ?", "What are it types ?" so on and so forth along with some references to famous brands that have been using nostalgia Read More

"What to do, how to compete when what you offer is something that is being offered by million others. Each year around one million small medium businesses start in USA alone. And this is perhaps the biggest reason why most people avoid entrepreneurship.

But what if you can differentiate effectiv Read More