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Is it possible to have a business without any weaknesses ? well I guess so, here is an interesting approach, that would help small medium business owners, entrepreneurs to turn their business weaknesses into their strengths.

In this article you will learn (practical approach) how to effectively Read More

An article that presents a strong case for "Customer Oriented Salespersons" on the bases of researches and studies published in well reputed Journals.

Provides a practical method on How to train and develop your business salespersons so they become customer oriented.

A really helpful article Read More

An article that not only highlights the importance of quality in present day market but also provides practical approach on how to identify and utilize best practices for your business (best practices specific to your business only).

Also suggest an approach on how to win small battles via gradu Read More

In this article I am sharing an easy method to devise mailing lists that would deliver maximum sales leads, I hope this approach would help entrepreneurs who are utilizing or thinking about utilizing direct mail to attain sales leads.

#salesleads #salesleadslists #mailinglist #salestips Read More

A really interesting article that highlights importance of customer data (CD) and its relation with the customers. And takes unusual approach to customer data by giving back data to the customers.

Provides justification for giving back CD to customers by highlighting benefits like
-increase Read More

A brief but practical approach to b2b direct marketing, an approach that works for me, an approach that would surely help you guys to convince your target businesses effectively.

In a nutshell the whole article provides practical approach to b2b direct marketing that would help you in cutting Read More

Well a brief but thought provoking post on "How to make everyday of your business a holiday to earn like the holidays", provides an idea to small business owners for further consideration.

#marketingtips #holidaymarketing #marketingstrategy Read More

World has become a global business village due to advancements in technology, accessibility and sophisticated business practices (1).

Without any doubt this phenomena is affecting businesses world around. Now some businesses are adapting effectively to the change while others remain static. Read More

An article that comprehensively covers "Price Satisfaction (Price Satisfaction: When your target market is satisfied with your offer price and is willing to pay accordingly).

Provides practical tips on how to achieve "Price Satisfaction" by setting the "Right Price" or optimum price while con Read More

A post on practical approach to Q Rating/Scoring Method (a method widely used for selection of brand ambassador), A method by which Q score of individual (celebrity, well know personality) is collected.

The collected score can be later used by marketing department, marketing specialists, expe Read More