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Industry Insights' Matthew Littlefield explains why executives should take an operational excellence approach to Industrial Energy Management (IEM). Read More

It's important for retailers to adapt their strategy to accommodate mobile shopping. Industry Insights' Joe Keenan explains m-commerce best practices. Read More

We recently conducted some research amongst our B2B lead buyers and asked a question specifically about the importance of common form fields.

We were curious just how vital collecting information like name, email address, phone number, company size, etc. are to companies these days knowing that Read More

In order for your B2B site to be successful in search, content and SEO must be equals.

That's right. No more arguments about keyword density. No more rock-paper-scissor-shootouts over article length. And certainly, there can be no more heated discussions over "h tags."

Take it from me, a girl Read More

Last summer, I took a closer look at the rapidly increasing presence of mobile in online lead gen and mentioned that the BuyerZone team was hard at work optimizing our lead forms for mobile devices.

I'd like to share a few aspects of our latest mobile release in hopes that you'll find some of ou Read More

Industry Insights' Gilon Miller explains which 2012 retail trends will continue to develop in 2013 and how retailers can stay competitive. Read More

BuyerZone lists the 12 best blogs of 2012. Find out which blogs made the list and see what trends bloggers predict for 2013 in their respective niche. Read More

As companies continue to rely on technology, security risks greatly increase. Industry Insights' columnist David Cullen explains how proper training can help. Read More

As 2012 approaches its end, it's a good time for reflection. I'd like to take a brief minute here to share some important things I've learned over the past year, as well as focus areas that are top of mind heading into 2013. Read More

The 2012 holiday shopping season is over but now retailers need to prepare for 2013. Industry Insights' Joe Keenan lists 4 trends retailers should know about. Read More