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Sarah, who is celebrating her five-year anniversary at BuyerZone, is no stranger to About Leads. Last year, she schooled us all on how to have a proper conversion test strategy. In this post, however, she'll be dropping some knowledge on the B2B industry.

In recent years, the B2B industry has un Read More

After watching HootSuite University's video, Building a Powerful Community on YouTube with Ryan Nugent, I realize that's just the beginning - and that I've been looking at it all wrong. Instead, it's what comes before and after publication that really makes YouTube a social tool, and ultimately, an Read More

Once considered a niche tool aimed at those who could figure out how to navigate YouTube, video marketing is an increasingly popular method to engage with potential customers in a fun and compelling way.

If you're not using video as part of your content marketing strategy, you should probably co Read More

Small businesses try to save money wherever they can. Industry Insights' David Bakke explains five areas where they can cut costs. Read More

For those of you that have been celebrating Passover, hang in there! Today is the last day. By tonight, you'll be eating a fabulous pizza while watching the Rugrats Passover Special (or at least I'll be).

To me, the most important aspect of Passover is that it forces us to think about and face t Read More

Retail assortment optimization can boost profits for business owners, if they're doing it right. Industry Insights' Gilon Miller lists six areas to focus on. Read More

Identity theft happens not only at home but also at the office. Industry Insights' David Cullen explains how professionals can protect themselves while at work. Read More

Big-name retailers such as Wal-Mart and Starbucks have initiated mobile payment programs but should you? Industry Insights' Joe Keenan offers his opinion. Read More

Working with a list broker can benefit your marketing strategy. Industry Insights' Allan Ramsay provides guidance on working with list brokers. Read More

It's great that your brand is known for being a leader and authority figure in your industry - but who makes it authoritative? The people that help build your brand do - your employees. Their expertise and personalities are what ultimately set you apart from similar businesses.

So now that you u Read More