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Adapting to an increasingly omnichannel retail environment is not something a traditional retailer is naturally inclined to do. Although customers identify established retailers as brands, a closer look into the components of these companies can reveal major gaps in communication and uniformity tha Read More

Cause-based marketing refers to marketing campaigns that are designed to benefit social and other charitable causes. The practice has grown in popularity in recent years – especially among retailers – as companies have come to realize that aligning their brand with a charitable cause makes sense on Read More

The dream team behind the homepage redesign consisted of members from our Marketing, SEO and Web Dev departments. Why? Because every voice counts.

For instance, you can’t make a major redesign without consulting your web dev guru, nor can you re-architect your site’s most valuable page without S Read More

Friday the 13th puts fear into even the least-superstitious people – and Marketers are a great target. In the world of online marketing, it’s so easy for something to go terribly wrong:

The website servers shut down... The email campaign you’ve been working on for 2 weeks didn’t send... Twitter Read More

Last month Nadia explained why it’s so important for you to incorporate affiliate marketing into your lead gen strategy. Today, she wants to explain what to do after you start signing new affiliates. As an Account Manager, you should always try and help your affiliates optimize your campaigns. By e Read More

For effective quality management initiatives to really take root, it's important that the organizational view of quality be transformed. Rather than some separate entity or department, quality needs to become part of every employee's daily thought process.

For quality management initiatives to Read More

PPC and content marketing are two channels that can’t be ignored in the B2B space, where lead volume is crucial and often times the most important aspect. While these two departments often work independently, there is a vast amount of data that can (and should) be shared to improve the bottom line. Read More

Whether you have been managing the same campaign for years or have taken over new management, it is likely that you will come across the frustration that is PPC campaign structure. Over time, ad groups are added, keywords are blocked, bids are adjusted, and that cohesive, well-laid-out plan has gon Read More

Affiliate Marketing is a great way to generate leads for your business. The implementation is simple and with a constant emergence of new affiliate networks and websites, the opportunities are endless.

Last year, Rachel explained how it worked. In this post, I’m going to explain why it works – a Read More

Have you ever looked at a product online, decided not to purchase it for one reason or another, then gone to another site only to see the product you just looked at featured in a banner ad? Chances are you have. This tactic, known as behavioral retargeting, has proven to be one of the most effectiv Read More