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As mobile becomes a more important to Web design, this question is being asked by a lot of organizations. Here's a pretty interesting answer, along some examples of these design methods in action. Read More
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From the recent announcement of a big change for Thor to audience expectations for "Guardians of the Galaxy", check out this podcast discussion of the incredibly strategic Marvel marketing machine. Read More
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From nonprofits to political campaigns, more information about how Bitcoin is being used to raise funds is coming to light. We’re moving beyond simply talking about the vast potential of Bitcoin to seeing real results. Read More
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With the rise of the Internet, the world has become one big audience. Transformers 4: Age of Extinction is a prime example of the power of the international market and its influence on marketing. Read More
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Here are a handful of statistics about how Millennials engage in their employers’ cause work, and key takeaways about how nonprofits can work to develop connections via the workplace. Read More
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“The Decision II” doesn’t just differ from “The Decision I” in its end result. It also provides contrasting examples of marketing execution. Read More
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Here’s some advice from Google on how to better your chances of getting your business seen in search results. Read More
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In late 2012, American Cancer Society made the bold decision to halt all their direct mail acquisition and conversion efforts. One year later how has that decision impacted the organization? Read More
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As the children of the 1980s reach their top earning potential, marketers aim to create an emotional connection. Here are a few examples of marketing efforts riding the 80s nostalgia wave recently. Read More
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It’s hard to believe we’re already at the midway of 2014. In honor of six months down—and looking forward to six months ahead—here are the top marketing posts from the first six months of the year. Read More
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