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By sharing the knowledge of what you do, you can give people an “in” to your organization and cause. Take these actions to create content that will connect with your target audience and maximize interest and engagement. Read More

As a handy resource, here is some basic info on the top social media sites (in terms of total users) and when they may be most beneficial to your brand. Read More

While Bitcoin remains a mystery to many, it has great potential as a fundraising tool. Here's a look at some of the benefits of Bitcoin for nonprofits, and how it can fit into your fundraising strategy. Read More

During yesterday's Google Partner Connect event, Google VP of Global Small Business Marketing Arjan Dijkat answered questions from small business owners about online marketing. Here's a summary of his insights from the Q&A session. Read More

Make no mistake about it, online giving continues to grow. But recent findings reveal the days of surging online giving growth may be behind us, creating new fundraising challenges for nonprofits. Read More

Marketers of the new Godzilla movie made a number of strong marketing moves that your brand can adopt to make your next marketing campaign as powerful as the mighty movie monster. Read More

If you have what you consider to be a “boring” or “unsexy” product that’s all the more reason to make your marketing more bold and engaging. Not sure where to start? Here are five ways to inject your boring marketing with emotion and excitement so it grabs people’s attention. Read More

Here are some key direct marketing stats from the 2014 DMA Fact Book covering five different marketing channels: direct mail, Internet, email, search, and mobile. Read More

The Direct Marketing Association (DMA) released their annual Statistical Fact Book this month, which includes info on the latest benchmarks, marketing trends and consumer behavior. DMA is sponsoring a webinar on April 23 with top marketing professionals discussing the book’s most interesting stats. Read More

Here are the links and resources that marketers on social media have found the most valuable and useful over the past 30 days. Read More