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The key to attracting more (and better) online leads is to give people what they want. You have to help them find the answers to their questions and solutions to their problems. Here are a few proven lead generation tactics to help you get started. Read More

Here are our picks for the seven best brand viral videos from the first seven months of 2013. We could tell you our choices were determined by a complex algorithm, but the truth is we just watch a lot of online videos. Read More

Follow these five steps with every new blog post you publish and you will see an uptick in your blog readership and website traffic. Read More

Check out some interesting online giving stats recently revealed by The Chronicle of Philanthropy, and a few tips to help nonprofit marketers increase your online fundraising success moving forward. Read More

We share a trio of links to recent articles and posts from around the Web providing interesting statistics on direct mail, online fundraising and social media. Check out these valuable resources to build your marketing brainpower and help you better reach your audience. Read More

New numbers on overall nonprofit donations in the United States deliver some good news. Cumulative giving has increased for the third consecutive year following the steep 17.6% giving drop that accompanied the economic collapse in 2008. See more stats from the 2013 Giving USA Report. Read More

“Companies that blog have 55% more website visitors.” It's the single most important part of your content marketing—your blog. Find out how to maximize the effectiveness of your business blog, and create posts people are drawn to read and share. Read More

A recent study from Experian reveals email open rates and clicks are holding steady when compared with the same time last year. Check out these insightful results of email marketing from the 2013 Q1 Email Benchmark Study. Read More

The 2013 Nonprofit Engagement Data Management Study was based on survey responses from 244 nonprofit communications and fundraising professionals. Here are a handful of eye-opening results from the study—and what they mean for your organization. Read More

Here are are some practical ways you can give your marketing a quick boost this summer. Don’t feel compelled to tackle them all. Instead, pick one or two and make accomplishing them a top priority before the sunny days of summer fade into fall. Read More