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In our jam-packed landscape, it’s difficult to find an open space or quiet moment to connect with consumers. That’s why you have to carve out a space and compel people to push all the noise aside. In frontier terms: You have to wrangle them in. Here are three key ways to do just that. Read More

Content Marketing. It’s a buzzword thrown around a lot these days. But what does it really mean? Here's a quick primer on the goals of content marketing, along with a simple blueprint for using the "big three" online content resources to better engage your target audience. Read More

For nonprofit organizations, few resources provide more value than volunteers. In 2011, 64.3 million Americans volunteered at charities providing 7.9 billion hours of service valued at $171 billion. Today we look at key pieces of data about volunteering in America and provide tips on how nonprofits Read More

The new "Structuring a Social Media Team" report provides some interesting insights into how organizations are approaching social media. Today, we look at a sampling of stats from the report that paint a picture of how and why organizations are executing their social media efforts. Read More

When it comes to online fundraising, creativity can pay for nonprofit organizations. Here are a trio of innovative fundraising efforts from nonprofits that clicked with donors in 2012. Read More

From big data and mobile mania to direct marketing and nonprofit fundraising, our top blog posts cover the year’s most important marketing topics. In case you missed them, here are the most heavily trafficked eleventy blog posts of 2012. Read More

Online giving continued to make great strides in 2012. Here are some stats showing the boost online giving received in 2012, and a few key insights into when donors give online. Read More

Americans spent 121 billion minutes on social media sites in July 2012. Here are ten more jaw-dropping stats from the Nielsen 2012 Social Media Report. Read More

What kind of sweet ear candy will you get when you listen to Speaking Human? You get the Web’s only podcast devoted to the great wild world of marketing. Speaking Human is a frank and funny look at the latest marketing news – from viral videos and brand campaigns to social media and product launche Read More

The Nonprofit Technology Network (NTEN) recently conducted a survey of nonprofits about their relationships with data. Here are some key insights from that report on how nonprofit organizations are collecting and using data. Read More